WORLD BEEF BOURGUIGNON DAY

The greatest stew ever conceived finally has its own day. We gave it one.

This Thursday 20th August only, every bourguignon earns 4x Dinner Points - 20 points per dollar instead of 5, across all four of our bourguignons

Take Dinner Off Your Plate - 20 August 2026 - 4X Dinner Points - One Day Only
Take Dinner Off Your Plate - 20 August 2026 - 4X Dinner Points - One Day Only
Take Dinner Off Your Plate - 20 August 2026 - 4X Dinner Points - One Day Only
Take Dinner Off Your Plate - 20 August 2026 - 4X Dinner Points - One Day Only
Take Dinner Off Your Plate - 20 August 2026 - 4X Dinner Points - One Day Only
Take Dinner Off Your Plate - 20 August 2026 - 4X Dinner Points - One Day Only
Take Dinner Off Your Plate - 20 August 2026 - 4X Dinner Points - One Day Only
Take Dinner Off Your Plate - 20 August 2026 - 4X Dinner Points - One Day Only
Take Dinner Off Your Plate - 20 August 2026 - 4X Dinner Points - One Day Only
Take Dinner Off Your Plate - 20 August 2026 - 4X Dinner Points - One Day Only

THE STORY OF THE DAY

Who invented Beef Bourguignon Day? We did. Oui, vraiment.

Escoffier put it in the canon. Julia Child called it the best. We gave it a date.

We waited patiently for the world to give the greatest stew ever conceived its own day. As French dads, we decided 20 August is World Beef Bourguignon Day, because we say so.

Escoffier put the dish into the canon of French cuisine in 1903. Julia Child called it "certainly one of the most delicious beef dishes concocted by man" in 1961.

It is peasant food that earned a white tablecloth: tough cuts, a bottle of Burgundy, and time. Nothing about it is quick, which is exactly why it belongs in a freezer instead of on your Thursday to-do list.

1903

ESCOFFIER

1961

JULIA CHILD

2026

ITS OWN DAY

THE RECIPE

How Chef Sébastien Makes It

A couple of hours, one bottle of red, and no shortcuts anywhere.

Our executive chef Sébastien Houillon cooks the bourguignon the way he learned it. Chuck and shin are marinated overnight in Burgundy, seared in small batches, the lardons and mushrooms cooked separately so each keeps its texture. Then a long, quiet braise. Watch him walk through it.

THE OFFER - THURSDAY 20 AUGUST ONLY

4X Dinner Points

This Thursday only, every bourguignon earns 4x Dinner Points. That's 20 Dinner Points per dollar instead of 5, on all four of our bourguignons:

  • the classic for two,
  • the family size,
  • the one-plate wonder with mash, and
  • the pie (yes, we put bourguignon in a pie and you're welcome for that too).

One day, four bourguignons, quadruple points. Limit of 4 per gourmand, so there's enough Burgundy to go around.

THE FOUR BOURGUIGNONS

Every one of them counts

Classic, family, one-plate, and the pie. All at 4x on the day.

The Bourguignon Day Bundle - all four

FAQ

Questions before the wine goes in

What is World Beef Bourguignon Day?

A cultural movement founded by Délidoor in August 2026 to celebrate French gastronomy and the craft behind it, built around a single dish. The day falls on the third Thursday of August each year, beginning Thursday 20 August 2026.

Restaurants across Australia serve bœuf bourguignon on the day, their recipe, their way. Six French chefs have joined as Founding Chefs, five of them Chevaliers de l'Ordre du Mérite Agricole, alongside the Alliances Françaises of Sydney and Melbourne. Everyone else cooks it at home or books a table.

Everything about the day lives at worldbeefbourguignonday.com.

What is Délidoor doing for the day?

4x Dinner Points on our whole Beef Bourguignon range, including the Bourguignon Collection, which brings together every version we make in one box.

Did Délidoor invent this?

Yes, and we say so openly. We founded the day because bœuf bourguignon is one of the dishes our kitchen is known for, and because it has been quietly leaving Australian menus. Joining is free for restaurants and chefs, there is nothing to buy, and no Délidoor products appear on the day's website. Six French chefs, five of them Chevaliers de l'Ordre du Mérite Agricole, joined because they think the dish is worth keeping, not because we asked them to sell anything

Which Beef Bourguignon should I order?

For one, the bourguignon with mashed potatoes. For two, the classic. For a table of four, the family size. And the pie if you would rather have it under pastry. The Bourguignon Collection has one of each.

How do I get the extra Dinner Points?

Automatically, no code to enter. Order from the Beef Bourguignon range during the promotion while signed in to your Délidoor account, and the points appear in your account seven days later.

Is there a limit?

The offer applies to up to four Beef Bourguignon items per order. Anything beyond that earns points at the usual rate.

The Bundle counts as four items on its own, so it earns the full offer in a single purchase

TERMS & CONDITIONS

World Beef Bourguignon Day - 4x Dinner Points

  • Offer runs Thursday 20 August 2026 only, 12:00am to 11:59pm AEST, while stocks last.
  • 4x Dinner Points (20 points per $1) applies to the four bourguignon products listed on this page. All other products earn the standard 5 points per $1.
  • Maximum of 4 items per customer to receive the x4 Dinner Points. If more than 4 (ie 5 or more) the extra items won't receive extra Dinner Points.
  • Points are calculated on the amount paid for eligible items, excluding delivery and any discounts applied at checkout.
  • No code required — the multiplier is applied automatically to eligible orders placed on the day.
  • Available to Délidoor account holders in our delivery areas. Not transferable and not redeemable for cash.

HAPPY BEEF BOURGUIGNON DAY

Take Dinner Off Your Plate